Stella was formed in 2013 to support women in financial advice.
Today women still make up only around 20% of the financial advice community.
The Stella Network believes that more women entering financial advice will bring greater diversity
which will be better both for the industry and for the clients it serves and hopes to serve in the
BT CEO Brad Cooper said at the launch of the initiative, which is sponsored by BT, “We want to
increase Australians’ access to financial advice by changing the face of financial planning. A
profession that has a more inclusive environment for women and men helps the industry attract and retain the best talent in the marketplace. This means we can better meet the needs of the
increasingly diverse requirements of our customer base by reflecting the diversity in our workforce”.
The Stella Network currently has more than 2300 members on LinkedIn and continues to grow.
Stella welcomes men and women to join and support women in financial planning by becoming a
member of the site.
Julia Newbould is the Stella Lead and Content Lead in the BT Marketing team. She is passionate about diversity and has been working with financial planners since 1999, as an editor in financial services.
Anne Graham is a trailblazing and award-winning financial adviser, CEO of her own planning business in Melbourne and is active with the AFA, FPA, Future 2 Foundation, and mentoring others.
Esther launched BT’s Stella careers programme to coach, inspire, and educate women from different parts of the BT business to begin careers in financial advice.
Daniella Elchaar inspires women in financial advice as a career and as an important asset. She has spoken to school groups on behalf of Stella and is a great role model for advice.
Anne-Marie is an award-winning planner who runs her own practice in Albury/Wodonga and is a mentor who encourages and assists women thinking of starting their own businesses.
Diana is a young lawyer turned adviser and works at Westpac as a senior planner in the Premium business. Diana focuses on providing a more positive image of advice for clients and upcoming advisers.
Siboney Corrales-Palacio is a successful GenX adviser. She is passionate about advice and in being a part of the changing face of advice.
Laura is passionate about her work assisting advisers because she is passionate about the effects good advice can give through her personal experiences.
Fiona Harris is one of Stella’s most vital supporters - helping with media training, publicity and spreading the Stella messages. Fiona Harris works at 64 Media.
Julie Bennett is a media guru and has been a long-term suporter of Stella. She runs 64 Media and has helped Stella with publicity and contacts.
Alexandra Avery (nee Manley) was a senior event planner with BT who became a passionate advocate of advice since working on Stella and is committed to involving more women in the profession. She has since retrained as a financial adviser with Minchin Moore Private Wealth Advisers.